I get my first “real” job out of college (after a few years of bartending) as a marketing coordinator for a small local business. Here, I learn all about selling, business communication, and most importantly for me - that I’m meant to be a boss.


After a few successful years in my position, I have a moment where I realize that the idea of spending the next 30 something years, working for someone else, for a paycheck that isn't even close to enough, and cramming my life into weekends and two 5 day vacations a year, was simply NOT an option.

I begin to think about going into business for myself “some day”, knowing that there were so many small businesses who needed the skills I could provide.

I can’t stop thinking about the idea once I get it, and so, within just weeks, I officially give my notice and decide to start promoting myself as a freelance marketer.

I have no idea what I’m doing, and I’m dead broke, but I also know that if I have to knock on every door in New Jersey to get clients, that’s what I’ll do. And so I do.

I work for anyone who will hire me - plumbing companies, spin studios, limo services- you name it.

I spend the next few years freelancing and it’s…awful. Instead of being my own boss, I have 15 different bosses. I have zero boundaries, and I wind up working WAY too hard for way too little money…but I learn and experience a TON.


In helping implement new strategies for the clients I’m working for, I take courses on things like Pinterest marketing and Facebook ads, and in the process, accidentally discover the world of online business. In doing so, I realize that I could be making a HELL of a lot more money supporting people in their marketing, rather than DOING it for them.

I’m terrified to switch gears, and spend almost a year trying to make the transition, but finally, in the fall, I rip the band aid off, fire all of my freelance clients, and go all in on coaching, because I know that, once again, if I have to make it happen, I will.


January 1st rolls around, I have literally .48 cents in my bank account, thanks to firing all those clients. With no leads or warm audience, and my back up against the wall, I decide to run my first live webinar that I use ads to promote. I miraculously get my first 1:1 client. I do a second webinar. I get a second and third client.

Within 30 days, I have my first $8k month and pretty much blow my own damn mind.

I continue doing things like webinars (that led to discovery calls and 1:1 clients) and I’m making money - but I’m not happy. I'm burnt out, not only from the amount of work I'm taking on, but from feeling like, no matter what, I never know when that next client is going to come. I live in a constant fear of impending doom, feeling like if I make one wrong move, it could all fall apart.

At the end of 2016, I find out my boyfriend of five years has been cheating on me. It winds up being the best thing to ever happen to me, but in the moment, it felt like my entire world ended. I’m humiliated, sad, and I can barely stop crying, let alone market my business.

By February 1st of 2017, I have to borrow rent money from my mom, and in that moment, I decide enough’s enough. If all of this stuff just happened to me, I’m going to AT LEAST go and make a ton of money.

I make the choice to start showing up - MASSIVELY. Selling and doing live videos every day in my Facebook group. Truly taking control by building a sense of community, instead of wondering when my next client is going to appear. That same February winds up being a $45k month, 2017 winds up being a $500k year, and My signature programs and methods, Show Up + Blow Up® and The $500k Sales System, are born.

2018 winds up being a $500k year also and I find myself 100% absorbed by my business, both because I love it and because it was my coping mechanism during such a difficult time in my life. I realize I need a change. I give myself permission to move to Los Angeles - a place I’ve felt like I’m supposed to be for as long as I can remember. It’s not comfortable, but it’s right, and almost immediately, I can feel myself step further into my authentic self than ever before.

My first million dollar cash year and the EASIEST and HAPPIEST year I’ve ever had as an entrepreneur. More than ever before, I ONLY do what I want to do. I don’t post on Instagram. I don’t run Facebook ads. I commit to keeping things as simple as possible, implementing the same strategy that has worked for me since 2017.

I also give myself permission to work on MYSELF, not just my business, which breathes new life into me AND the work I do. Not so coincidentally, my mindset of “You’re Fucking Welcome” is born and becomes a motto I adopt when it comes to every aspect of my life and business - and many of the women in my world adopt it as well.