Introducing the Spark Your Foundation Group Program


A unique, powerful, and honest coaching experience by Sara Dann.

This program was created to help coaches like you get on the right path towards (finally!) making your business dreams a reality by showing you how to nail a strong, solid foundation for your business - something you absolutely need to thrive.

I promise, before you can reach any sort of success, especially long lasting success, you've gotta figure out your direction first. And that's exactly what you'll be able to do with this program.


Client Requirements

I'm a big fan of being direct, so I want to be clear as to the two types of people this is for:

1. You currently own a business, but you want to transition to coaching instead of doing. For example, you're an online business manager that wants to transition to business coaching. 

2. You're in the early-ish stages of coaching. You either haven't gotten any clients yet, or just a few, and you're still not completely clear on what your specialty is, what your business stands for, or who your ideal client is.

Why me?

to do something big and give people the help they needed, I just didn't know how to get started. I spent over a year spinning my wheels trying to get somewhere, but without a direction, I went absolutely nowhere.

Finally, last October, I decided to dig deep into what I was actually meant to be doing, as opposed to what I thought I could make money from or what I felt I "should" be doing, and the answer eventually became clear - I was born to coach female entrepreneurs through both their foundational and marketing efforts.

Over the next 90 days, I took a huge risk by essentially firing almost all of my freelance clients so I could put all of my energy into my new coaching business. Instead of jumping into marketing and trying to make money straight away, I focused on something really important: a rock solid foundation. I figured out exactly how I was meant to work with people, who I wanted to help, and how I would do it. I knew I had to get clear on that before I spent any time or money promoting my business, otherwise I'd just continue to flail about.

By January, I was ready to run my first webinar and within the first 30 days, I made over $8k in sales. Not too shabby, right? The best part? It's only gotten better from there, all thanks to those two core things: a super strong foundation and strategic, consistent marketing. 

I'm thrilled that I've been able to take the talents and passions I possess, what truly sparks me inside, and create a successful business for myself. A business that allows me to do what I love, make the money I'm worth, and have the freedom to enjoy life outside of an office.

My entrepreneurial journey began in 2012.

At the time, I was five years into my position as a successful marketing coordinator for a small brick and mortar printing business. I actually loved my job and the field I worked in, but at the same time, I hated squeezing my life into weekends. I resented the fact that I wanted to see the world, but I would seemingly only have two weeks a year for the rest of my career to do so.

I remember thinking to myself there had to be a better way. 

Recognizing I had a love and talent for helping small businesses with their marketing efforts, I decided to take the leap, quit my job, and in September of 2012, Spark Marketing was born.

For the next two years, I worked as a freelance marketer doing everything from helping plumbers with their cold calling and appointment setting to Facebook advertising and social media marketing for a destination wedding planner. 

As much as I loved that I had a lot more freedom than I would in a typical 9-5, it definitely wasn’t what I had imagined for myself. I was working 70-80 hours a week, killing myself for crap money, working my life away on businesses that weren't my own, and I was definitely NOT my own boss.

I was overworked, in debt, had shiny object syndrome, buying every course on the market, and spent way too much time focusing on what everyone else in the business world was doing rather than what felt right for me and my life. I knew I had the smarts, talent, and passion 


In this program you will...

  • Get in tune with what you really desire for your business and your life. 
  • Become crystal clear on your your core values so that you can shape your business in a genuine and authentic way. 
  • Learn what your exact zone of genius is so that your coaching business represents the perfect combination of your passions and expertise.
  • Understand the difference between massive action and inspired action.
  • Discover who you're truly meant to work with and what their exact hopes, dreams and pain points are.
  • Learn to write and share your story in a way that inspires.  
  • Understand how to conduct market research so you know exactly what your ideal clients will or won't buy.
  • Create offerings that will have your ideal clients running for their credit card to pay for.
  • Discover what elements a program or offering requires to make sense to your potential clients because remember, a confused mind says no.
  • Learn how to set specific, tangible goals - money loves clarity.

NOTE: An exact timeline will be firmed up upon receiving your welcome questionnaires.

What's included?

Four Live Teleclasses
Weekly live training calls are the foundation of this program. Each call will consist of approximately 30-60 minutes of content, followed by laser coaching and Q&A.

Supplemental Worksheets and Resources
Worksheets, checklists, and supplementary content to help you implement and keep you moving in the right direction.

Password Protected Site
Members only webpage for easy access to all of your program materials.

Digital Recordings
Downloadable recordings of our live calls incase you couldn't make it or you'd like to re-listen.

Access to Members Only Facebook Group
A private member's only Facebook group allows you to network, mastermind, and get support from the fellow women in the group.

How does it work?


1. Upon submitting payment, you'll receive a short welcome questionnaire from me within 24 hours.

2. You'll receive log in information to all program materials and access to the Facebook group on Tuesday, August 18. 

3. Calls will take place on Tuesday's at 2:00pm EST starting August 18.



Your Investment

Yes, for real.

Note this program is in beta. When program launches, live rate will be about $300.

IMPORTANT: There are no refunds for this program.

If you have questions before signing up, please get in touch: