Jumpstart Your Coaching Business - Step Five

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Jumpstart Your Coaching Business - Step Five

Time for the fifth and final step in jumpstarting your coaching business - woohoo!

Today we're talking MARKETING.

I'm a big believer that marketing your business can be really simple, and honestly, that simplicity is the key to quick success in the beginning. To start bringing in clients and making money, PLEASE know you don't have to do a million different things - you just have to do a few things really, really well. 

In fact, my very first month as a coach I did a bit over $8k in sales - that was with no website, one simple sales page, one core offering my ideal clients needed, and a few webinars, promoted by FB ads. That's it. That means I wasn't on every social media platform, I wasn't blogging a few times a week, I wasn't posting in FB groups, and I wasn't doing videos. Just one big action, repeated a few times so I could reach more and more people.

So in figuring out what core efforts that you should focus on, really think about your ideal clients - where they're hanging out, what they need to hear from you, and how you can make the biggest impact. From there, focus on being as consistent as possible in implementing because the bottom line is consistent money comes from consistent marketing. 

One webinar or one challenge isn't what's going to make your business. It's repeating that action, and getting in front of those ideal clients again and again.

So maybe you're using Facebook groups to share and promote your business - don't be all over the place, posting here some days, there the next. Pick 2-3 groups that matter and show up multiple times a day, every day, so that your ideal clients are seeing you non stop. 

Or if you'd rather market yourself with ads - create one incredible lead magnet with great follow up emails that funnel ideal clients to booking a discovery call, and have that running every day.

Simple strategies, yes, but with consistency, SO SO effective. 


Tell me - how are you planning on jumpstarting YOUR coaching business with the help of these steps?

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Jumpstart Your Coaching Business - Step Four

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Jumpstart Your Coaching Business - Step Four

Time to jumpstart your business with step number 4 and that's positioning yourself as the expert at what you do.

For me, it seems a lot of people, when they're trying to get their coaching business off the ground, really overcomplicate what marketing really is all about, and I totally get that with so many different options and methods.

At the end of the day though, the bottom line is no matter who you are and what you do, nobody can hire you unless they know you exist. Therefore, your daily mission as an entrepreneur is making sure more and more of your ideal clients know you're out there and that you're so damn good at what you do, you're worthy of their business. 

The number one way you do this in the online world is by sharing high value FREE content that aligns with what you do, who your ideal clients are, and what you have to offer. 

Personally, my three favorite (and most successful in my experience) ways to do this are webinars, challenges, and live video using FB or Periscope. I do think ebooks, checklists, and that kind of thing work to an extent, BUT to me, if you're trying to make a maximum impact on your potential clients, create content that goes the extra mile to really connect and have you stand out from the crowd. This is especially true if you're selling a higher priced item like a coaching package. 

Some mistakes I see new coaches making with their free content:

  • Trying to close the deal too early. People buy from those they know, like and trust, therefore it's crucial you take the time build up that trust, before trying to sell. 
  • Putting out info that doesn't align with what they're selling. If you have an ideal client in mind for the offering you're attempting to sell, make sure that free content gives a glimpse into what's to come in the paid option, so that buying is the natural next step.
  • Thinking that because it's free it can suck. Your free content is your FIRST impression on your potential clients, so put your all into it, leaving them saying "wow if this is her free stuff, I can only imagine how good the paid content is"
  • Sharing it just a few times and expecting big results. As a general rule, you'll typically convert somewhere between 1-5% of sign ups into clients. As I plan in my business, I use 2.5% for planning purposes. Therefore, if I want 5 clients from a webinar, I plan (and hustle) to get at least 250 registered for that webinar. 

Wednesday I'll be sharing step five which is all about creating a consistent, but simple, marketing strategy that gets this content out there in front of the right people.

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Jumpstart Your Coaching Business - Step Three

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Jumpstart Your Coaching Business - Step Three

Step three is all about deciding and acting. 

At the end of December 2014, I literally had .48 cents in my bank account. Yup, embarrassing to admit, but true. I had fired all of my freelance clients a month or two earlier, and with no money coming in during that time, the little I did have saved had dwindled down. On January 1, 2015 I ran my first webinar and over the next 30 days, I did $8,250 in sales - not too shabby right?

I'm always cautious when I share that story, because saying that I went from .48 to $8k in sales in 30 days isn't really the whole truth - it took so much damn time and work to get to that point. It certainly didn't happen overnight. What did change things overnight for me though? DECIDING TO MAKE THINGS HAPPEN. 

By firing those freelance clients I no longer enjoyed working with, I made the decision that I was making this happen. I decided to get off the hamster wheel of work, but no progress. Success was coming to me, not someday, but now.  

My coach, Becky Dickson, likes to say "failing to decide means staying where you are" and I freaking love that. For months earlier, I had spun my wheels and exhausted myself thinking it all over, changing my mind a million times about little factors, and in turn, essentially got nowhere. 

If you're in the same place you've been for months, I really want you to DECIDE that's not going to be your reality anymore. It doesn't matter if it hasn't worked in the past the way you wanted or if you're still not sure of every little detail - decide the success you desire is happening now and then take action accordingly.

ACTION. It's what everything comes down to because you can achieve NOTHING without it.  I feel like I say this a lot, but it's because IT'S SO FREAKING IMPORTANT - clarity and confidence come ONLY from action. 

Spending months agonizing over who your ideal client is or creating your 5th program and sales page, before you've ever gotten anyone on the phone will lead to exactly $0 in your bank account. Tough love maybe, but more than likely, you need to hear it.

Get out there, get people on the phone, do your first webinar, be visible. You'll learn each and every day what works, what doesn't work, what people do and don't need, and you'll adjust accordingly. It won't all work out the way you want it to, but I promise you, you'll learn 3439908 times more than if you had just stayed in your own head thinking things to death.

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Jumpstart Your Coaching Business - Step Two

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Jumpstart Your Coaching Business - Step Two

Once you really know what you want (step one), it's time to make sure you have a SOLID business foundation in place.


It's funny, so many come to me eager to start marketing their businesses, and I get that of course, but please trust me when I say we HAVE to have a strong foundation in place before any marketing can be successful.


Why? Because if people don't understand what you do, who you do it for, and how you do it, they're confused. And confused people DO. NOT. BUY. ANYTHING.


These are the 3 main areas I have my clients focus on as they get started:


1. ZONE OF GENIUS


It's important to understand that you don't have to help everyone with everything. It's not clear enough to just market yourself as a business or a health coach - far too vague. Therefore, you've really got to get to the core of what YOUR specialty is.


First, think about your passions in relation to your business. Get specific here. What are those things you LOVE to help people with? What would you do FOR FREE?


Next, dig into your expertise - what do you feel 100% confident you can help others with, perhaps better than anyone else? Again, be specific.


Where these things overlap, meaning they fall into both columns, THAT is your zone of genius and that's where your focus should be, especially in the beginning. You can always tweak and evolve, but this is a GREAT starting point in getting you moving.


2. YOUR IDEAL CLIENT


Now that you know how you best serve others, it's time to really get clarity around who needs you, based on those things.


Now I know a lot of ideal client exercises have you focus on demographics - how old they are, where they live, that kind of thing. As a coach though, I really believe that we need to focus WAY more on where our clients are emotionally - what they're struggling with and what they desire.
Now essentially, your job as a coach is to support your clients in getting from where they are now to where they want to be, right? Here's an analogy that's been super helpful for me:


Island A is where our ideal clients are struggling, frustrated, and confused. They're essentially in their own version of their personal hell.


Island B is where they WANT to be. It's that dream scenario they'd pay any amount of money to accomplish because they want it so badly.


It's your mission as a business owner and as a marketer to show them you're the boat to get them from island A to island B.


Therefore, in figuring out who your ideal client is, focus on this analogy. Get to know your client intimately from an emotional stand point and what both island A and B look like for them. Get as specific as possible. REALLY get to know them so that you can go on to show them YOU'RE the person that can help them.


3. WHAT YOU OFFER


Finally, it's time to put together an offering, a program or package that gets those ideal clients from island A to B.


So many, when starting their coaching businesses, waste so much time working on a bunch of programs, which is just silly in my opinion. When I first launched my coaching business last January, I had ONE solution in place that led to an $8k month because it gave my ideal clients what they needed.


Pick one program, one solution that truly solves the problem(s) your ideal client is facing. Don't be afraid to think outside the box here. It doesn't have to just be a standard 90 day package with 12 weekly calls or what everyone else is doing. Get creative. Really think about what your ideal client needs to accomplish and create the thing that's going to help them get there.
This work can be hard, but when you nail what you do, who you do it for, and how you do it, you literally can't lose, and quite honestly, making money becomes simple.

 

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Jumpstart Your Coaching Business - Step One

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Jumpstart Your Coaching Business - Step One

Ready to really jumpstart sales in your coaching business?


Step number one is getting clear on what you want.


Now, I know it may sound obvious, but the truth is you can't get what you want unless you really know what that is.


I see so many women (including myself for quite a while) waste SO much time money and energy being all over the place, pursuing things they don't really care about, just because they think it might be a quick fix or solution towards the success they're after, rather than it being something they REALLY desire.


It's crucial that you get more specific. Here are just a few reasons why...


1. When you don't have a clear picture of what you want, you're more likely to flip flop, doing this one day, and another thing the next. When you know what you want, all the noise and BS that's keeping you stuck, like what others in your industry are doing, disappears.

2. Entrepreneurship is NOT for the wishy washy. It takes hard work and commitment each and every day to accomplish your goals, therefore if you don't actually know what those goals are, it's gonna be a hell of a lot harder, probably impossible, to reach them.

3. Things go wrong, launches can fail, and efforts sometimes don't work out the way you want them to, but when you have a crystal clear picture of your goals, you'll be a hell of a lot more likely to dust yourself off and keep going until you make it happen, no matter what.

I know that for the months that I struggled, I was all over the place, chasing every little thing I thought could make me money or that might work, rather than it being something I REALLY desired. I overcomplicated EVERYTHING, making things SO much harder than they needed to be.

I want it to be simpler and faster for you.
 

So in getting clarity around what you want, here are some things to start reflecting and thinking about:


1. What would your dream work day look like? What about dream week? How exactly would you be helping and serving others?


3. What don't you want? What ways of working don't excite you at all?


3. Look 90 days into the future. How many clients have you signed and how much have you made? What have you accomplished. Be as specific as possible.
Let me know below what you REALLY want from your business.

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My $11k Week - How I Did it

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My $11k Week - How I Did it

This past week, I did a little over $11k in sales in my business and I wanted to share with you how I did it.

Ready for it? 

I TOOK ACTION. 

Simple answer I know, but really, it's all that matters.

It's funny, I so often see things in Facebook groups like "I signed 4 high end clients this week, wanna learn how I did it?" or "sign up for my free guide on exactly how I made $10k in 60 days." With those posts, you'll see tons of people eagerly signing up to hear all about the "secret formula" behind the success.  

What most people won't tell you is that there's no ONE formula for success and that chances are, you already know enough. Lack of knowledge isn't what's holding you back. You can sign up for a million guides, take every course on the market, and work with 10 different coaches, but until you implement what you've learned, the success you want is pretty much impossible. 

There's nothing special about what I did this past week quite honestly - I got people on the phone, I ran Facebook ads, and I did 2 webinars. Not really ground breaking, earth shattering stuff, but the bottom line is I didn't stop taking action until I accomplished what I wanted to accomplish - and you have the ability in you to do the very same thing RIGHT NOW. 

So I want you to think about that this coming week - where are you spinning your wheels in your business? Where are you stuck trying to figure things out? Are you actually taking action on these things or just staying up all night thinking about it?

Have you been considering about doing your first webinar. Then do it. Dreaming about being published in The Huffington Post? Then pitch it. Have an idea for an amazing free challenge? Then set a date and start promoting it.

Nothing comes from thinking things to death - you won't know how anything works out or if your idea is good or bad until you take action. Get people on the phone, share your program, start being visible - whatever it is that you've been thinking about doing, JUST FREAKING DO IT. That's the ONLY way the success you want can be your reality.

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Your 3 Options for Promoting Your Business

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Your 3 Options for Promoting Your Business

Today I want to talk about your options when it comes to promoting your business effectively. Looking at things like Facebook, Instagram, Periscope, email marketing, paid advertising, etc. it may seem like you have a TON of choices, but the truth is you really only have three, and here's what they are:


OPTION 1 - CONSISTENTLY SPEND TIME PROMOTING

The very first option you have, which is likely ideal for you if your business is brand new or you're not bringing in money yet, is to spend time and energy getting yourself out there in front of the right people in an organic manner. Please understand that NOBODY can hire you if they don't know you exist, therefore if you're not in the position to put money into advertising right now, it's time to hustle and get in front of your ideal clients by being visible and building relationships.

For example, your entire marketing plan could be centered around getting visible in a few Facebook groups where your ideal clients hang out, creating high quality videos that you share all over social media, or putting energy into guest blogging/podcasting so you get your name out there.

OPTION 2 - CONSISTENTLY SPEND MONEY PROMOTING

On the flip side, if you're unable to devote a ton of time into your business at the moment, maybe because you still have a full time job, it's a smart strategy to put some money into paid advertising. Facebook ads, in my opinion, are the greatest way to do this as you can target EXACTLY who you want to work with.

For example, you could create one REALLY great lead magnet that's value packed and perfect for your ideal client, promote it via FB ads, then have follow up emails that funnel leads to a discovery call application or a pitch to buy an offering.

For the record - being consistent with ads doesn't mean you have to spend a TON of money before you're ready. For example, committing to spending $10/day on a really great sales funnel will be far more effective for you in the long run than stopping and starting random ads.

OPTION 3 - CONSISTENTLY DO BOTH

The best option of all is doing both of these things - consistently spending time AND money to build your business. 

For example, your strategy could look something like this:

$20/day in Facebook ads that funnel potential clients into booking discovery calls.
Picking 2-3 Facebook groups where your ideal clients hang out and posting multiple times daily, positioning yourself as the expert at what you do.
Engaging multiple times daily with your own Facebook group if you have one.
A few posts per day on your own Facebook page, Instagram and Twitter account.
Two emails per week to your list.

Know what's NOT an option though? Doing neither, yo-yo'ing or inconsistency. 

REPEAT AFTER ME: CONSISTENT MONEY COMES FROM CONSISTENT MARKETING

You simply can NOT flip flop with your marketing, trying a little bit of this a little of that. It won't get you anywhere. Truly, great results in anything in life comes from consistency so if you haven't already, it's time to commit to making that happen. Pick your goal, pick what actions you're going to take to achieve that goal, and put in effort every day to implement.

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Three Reasons to Have a Facebook Biz Page

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Three Reasons to Have a Facebook Biz Page

It's no secret that actually reaching fans on our Facebook page is pretty tough, and it will likely get tougher, thanks to the Facebook algorithm. Therefore, a question I get and see a lot is people wondering if they should even HAVE a Facebook like page anymore.

My vote is YES and here are three big reasons why:

1. You can't advertise without a page.

In my opinion, Facebook advertising, while sometimes tricky, is the single most effective way to reach new potential clients. Thanks to super specific targeting and the ability to promote with any budget, FB ads are a no brainer for almost any business.

2. Your personal profile is not technically meant for business.

It's against the Facebook Terms to use your personal account to represent something other than yourself (ex: your business). If you're using your account for business purposes, there's a real possibility that you can permanently lose access to your account - heartbreaking if you've spent time building it up and connecting with potential clients and customers. Yet another reason why getting people on your email list, something you have complete control over, is SO important.

3. Potential clients WILL likely check out your page.

I think of my Facebook page almost like a business card. It's not a huge part of my marketing strategy or something that brings me in new business on it's own, but because I know it's second nature now to check out a businesses Facebook page, I want to make sure mine stays active and accurately represents myself and my business, as opposed to being a ghost town.

Tell me - do you have a Facebook page? Why or why not?

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My Best Week Ever - What That Means to You

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My Best Week Ever - What That Means to You

Today, in an effort to motivate you, I wanted to share that over the past 7 days, I've had my best week in business (in terms of sales) ever. Yes, as a service based business, a week before Christmas.

Now trust me when I say, I'm not sharing that with you to brag. However, I think it's an important point to bring up because of the fact that I've heard SO many people say things like "I'm probably not going to promote XYZ right now because of the holidays" or "It's a slow time of the year, money is tight, people don't have anything to spend, so I'm not going to even bother marketing." 

This week, just like every other week, I shared what I had to offer, got in front of my ideal clients consistently, knowing that the right people would want to work with me, holidays, or no holidays, and that resulted in success. Had I been OK with the thought of failure, that wouldn't have happened. Bottom line.

I've learned, over the past year especially, that believing in good things being possible is a big part of them actually happening. Not because when we say something, that means it's going to occur, but because if we're convinced success is right around the corner, we're going to operate in a more confident, persistent way, therefore leading to results, as opposed to feeling the opposite way and not taking action.

In the words of Napoleon Hill, "Success comes to those who become success conscious. Failure comes to those who indifferently allow themselves to become failure conscious."

As entrepreneurs, it's crucial you ALWAYS believe success is on it's way, and operate/work accordingly, 365 days a year. Don't, whether it's because of the holidays or for any other reason, accept that failure will occur. 

There's NO reason in the world you can't have your own best week over the next seven days, no matter what time of year it is. Believe, work like hell, and make it happen.

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5 Common Offering Mistakes

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5 Common Offering Mistakes

In honor of kicking off today's Create an Offering Worth Celebrating challenge, today I wanted to share with you some mistakes that I see so many make with what they'e offering so that you can avoid them. 

1. TRYING TO BE AND DO EVERYTHING.

When it comes down to it, business is really all about solving problems. Knowing which ones you're best suited to solve is crucial in setting everything else up in your business, and the truth is that you don't have to solve them all. 

It's so beneficial to get clear on what you specialize in and therefore what you offer in your package so that you can do a really good job doing what you specifically do, and sometimes that means crossing some topics off the list. I promise, you're better off showing that you can solve a few problems for your ideal client really, really well, as opposed to attempting to solve them all and then doing a half-ass job. 

2. IT'S NOT CREATED WITH YOUR IDEAL CLIENT IN MIND.

Figuring out your ideal client is of course important, but it's crucial that you do this for each thing you create and want to sell. One thing I see many do is that they focus on their ideal client in a general business sense and then create packages and programs that don't necessarily align with who that person is.

For example, my ideal client is a new female coach, but the person I have in mind for my 90 day program is a different woman slightly than the woman I have in mind for my Jumpstart package. It's crucial that when I create each new thing I know who I want to purchase so that I can appeal to them directly, instead of being vague. 

3. PROGRAMS NOT BEING RESULTS BASED.

People will pay for results, bottom line. Therefore, those that are going to buy a coaching package are going to do so because they believe they're going to get a specific result at the end of it. The picture of what they're actually going to walk away with needs to be clearly painted for them. Nobody buys calls, PDFs, videos or private Facebook groups. They purchase based on what they're going to get from those things, therefore what you create needs to clearly show what your ideal client can expect to receive by working with you.

4. PRICING.

Some may disagree with me here, but to me, when I see those just starting out who have a small list and virtually no following, but they're spending time and energy struggling to sell a $3k package, it makes very little sense. I fully believe in crawling before you walk. Maybe that means creating one specific 4 week program that makes perfect sense for your ideal client at a fairly low intro rate. Make a goal to sell 3 of them, and then as you go and work with more people, and really perfect what you're doing, you can raise it, and then raise it again, as long as you're truly confident in that what you're selling is giving your ideal clients the results they need and want, because confidence is really one of the most important things here. If you're not confident in your price as you sell it, how can you expect your ideal clients to be confident to make the investment? Trust me, I know you want to make a lot of money and that can certainly be the goal, but to me, it's OK to do that in a practical way overtime. I'm seeing too many right now chasing $10k months, but struggling to make even $1k, and again, that just doesn't make sense to me. 

5. THE FREE STUFF DOESN'T ALIGN.

When it comes to getting out there, being visible, and sharing free content, what you're creating has to compliment and align with what you actually have for sale. If not, you'll wind up attracting people that aren't ideal clients, and you'll be stuck with a list full of people who likely won't buy.

For example, if I'm trying to sell a 90 day package based on helping new coaches figure out their foundation and master their marketing, my webinars, freebies, etc. are going to compliment just that. I wouldn't spend time creating a freebie that helps people learn how to design a website or a list of the best business tools, just for the sake of building my list. I think that when many hear how important list building is, they focus on getting people, any people, on it, whether they're ideal clients or not. Remember, quality over quantity. Focus on getting the RIGHT people on your list, those that need and want what you have to offer, so that the sale is just a natural next step for them.

SPARK YOUR WEEK

The best way to spark your week is to (duh!) make sure you're signed up for the challenge! We are going to be going into crazy detail about everything you need to do (and avoid!) in order to create packages and programs that bring you closer to being able to celebrate your success and I just know this can be a GAME CHANGER for you and your business. 

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Keep it Simple, Sister

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Keep it Simple, Sister

When I think back to last year when I was STRUGGLING to get my coaching business started, all the possibilities like digital programs, group coaching, one one ones, intensives, etc. excited me, but also overwhelmed the hell out of me. There were so many things I COULD do, but knowing what I SHOULD do was so unclear. For me personally, when I'm overwhelmed, I take little or no action, and the truth is that zero action adds up to zero results.

I find it's the same with many of the women I speak to that are feeling stuck. They want to do a million things, and know they're capable of just that, but the thought of it all leads to overwhelm and confusion, instead of progress.

What I wish I had known last year is that it's really OK, and in my opinion, the smartest, to simplify. So today I wanted to share with you four ways I suggest simplifying so that you can get moving towards success NOW:

1. HOW YOU SERVE.

You don't need to solve any and every problem and be an expert on every topic related to your particular coaching business. 

It's beneficial, and honestly liberating, to really get down to your individual zone of genius, the things that you're both passionate and an expert at, and focus your business on those things only. By eliminating anything that doesn't fall into that combination, you have the ability to focus your efforts and be the expert on those things. Not to mention, it's easier to feel confident when you're sharing with potential clients about what you have to offer, whether that's on your discovery calls or your website copy, and more confidence = more sales.

2. YOUR PROGRAMS AND PACKAGES.

Especially as you're starting out or struggling to get clients, giving potential clients tons of options to choose from because you simply want SOMEONE to buy, will likely hurt you rather than help you. 

I see so many that start out with a 90 day package, a group program and intensives on their website, and they're just hoping someone will bite on one of them. 

Instead, know your zone of genius, know who needs the help you provide, and then create a program that makes perfect sense for them. Then, put all your effort into promoting that. More options can come down the road of course, but you're SO much better off with a results based program that makes sense for those potential clients, than 4 generic programs you don't whole-heartedly believe in.

3. YOUR MARKETING EFFORTS.

Webinars, challenges, ebooks, podcasting, guest blogging, email marketing, Facebook, Instagram - the potential ways you can market yourself really never end.

I know firsthand that it can make your head spin figuring out what to actually put effort into when what you CAN do to market your business is limitless, but that doesn't mean you have to pursue it all. Oh, and the chances you can do them all well on your own is slim to none.

Pick a few core efforts that align well with your ideal client AND what you have to offer and do them really, really well consistently.

4. YOUR PLANNING.

Personally, I used to see fellow entrepreneurs, planning their entire year ahead of time and I'd feel a certain level of envy and desire to do the same, but especially in the beginning stages, it's almost impossible to plan too far ahead. Be OK with that, because chances are, things like who you want as your ideal client and your the programs you want to offer will evolve as you get more experience, and that's natural. Instead of getting too far ahead of yourself, plan out and focus on the next few months only, I'd say a maximum of 90 days ahead, if that. Pay attention to what's working and what's not, and then adjust accordingly, instead of feeling like you HAVE to follow your laid out plans.

SPARK YOUR WEEK

This coming week, look at what you're offering and taking time to do in your business, and make an effort to eliminate what doesn't serve you. Really think about what you're putting out there or putting energy into that you don't need to be, whether that's an element of your coaching program or staying active on Twitter, and totally cross it off your list. You can always go back and add to your plate if you want, but do your best to simplify so you can get out of overwhelm and start seeing results.

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Six Business Lessons From Adele

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Six Business Lessons From Adele

Today I want to talk about Adele. Yes, THAT Adele.

As you're probably well aware, this girl is EVERYWHERE right now. Whether it's silly skits on Jimmy Fallon or that damn "Hello" on the radio non-stop, you just can't get away from her, am I right?

Here are six key things that Adele is doing to promote her new album and specific lessons you can take away and apply to your own business: 

1. Her free single aligns beautifully with the album she wants you to buy. She's certainly not putting out a rap single as a way of selling a soulful album, right? She's giving her audience a sneak peek of what's to come because if they're a fan of the single, there's a good chance they'll want to buy the rest of the songs. 

YOUR LESSON: What you put out there in terms of free content has to align well with what you're selling. If they're a fan of the free stuff, there's a higher likelihood, they'll be interested in the paid offering. 

2. All of her energy is behind one effort right now - promoting her new album. She's not selling one thing today, and another tomorrow.

YOUR LESSON: Promote one thing at a time and go ALL IN with your efforts. Trying to sell one program this day and another course that day is messy and it confuses people. What do confused people buy? NADA.

3. For the past month, or probably longer, she has been everywhere, doing everything under the sun to build hype and bring attention to what she's offering.

YOUR LESSON: Promoting anything takes time, even for someone as well known as she is. Don't assume that you can announce something and it will sell out immediately. Build anticipation and spend time consistently marketing what you have to offer, especially because many don't buy after hearing about something only once.

4. She's not doing it all on her own. She's "partnering" and showing up places like Jimmy Fallon and Saturday Night Live - entities with big audiences that she can get in front of.

YOUR LESSON: You don't have to be a one woman show. Consider guest blogging, collaborating with others, making appearances on podcasts, co-hosting webinars, etc. as a way to promote and build your audience. Don't be afraid to reach out to others and make connections that get you in front of more of the right people.

(Psst - another reason joining a mastermind like The Spark Society is so beneficial, possible collaborations! #justsayin)

5. She's not playing small. Again, she is everywhere. Not just putting up an album and hoping it sells.

YOUR LESSON: Want to make money in your business? It's time to go big or go home. Creating a website or sales page is NOT enough to make things happen. You have to be out there, day in and day out, building your list, establishing relationships and growing your audience so that people begin to know, like and trust you. That's when the sales happen.

6. I'd be willing to put money on the fact that "Hello" is going to be one of the best songs on that album. What she's giving you for free is some of her best work, not crap just because it's free.

YOUR LESSON: Hearing an amazing song only makes you want to hear that album more, not less, right? Use that same logic when it comes to what you're putting out there and don't afraid to give away your best work.

SPARK YOUR WEEK

Be like Adele! How can you look at that one thing that you really want to launch right now, and mirror her campaign?

Before you say, "well Sara, she has millions of dollars and a record label behind her", remember that she also has to sell millions to be considered successful. You don't. Consider how you can take these lessons, and scale the efforts so that it makes sense for what you're setting out to accomplish. 

This goes back to the common sense thing I talked about last week. Really take yourself and your emotions out of your business. Look at someone like Adele and the lessons above and really understand that with the right efforts and energy, you can launch whatever you want to successfully too!

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Are You Too Emotionally Attached to Your Biz?

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Are You Too Emotionally Attached to Your Biz?

Today I want to talk about a little thing called common sense.

One big trend I see among women trying to grow their businesses, is that sometimes, common sense kinda goes out the window. Not because they're not incredibly intelligent, or because they don't know what they're doing. It's because they're so emotionally attached to the outcomes and want success so badly, that they overthink each and every decision they make and their vision becomes kinda blurred.

I think this happens to everyone at some point in business, and I can definitely say I was guilty of it a time or ten.

Remember those simple steps I shared with you last week regarding what it takes to make money in your business? If not, I wanted to repeat them here:

1. Figure out what you're both really passionate about and also really great at.
2. Decide who your ideal client is - that person who needs your guidance based on those passions and talents.
3. Create a paid offering that allows you to get them from where they are now to where they want to be, again, based on those talents and passions.
4. Create free, consistent value that your ideal clients love and, in turn, lead to them getting to know, like and trust you.  
5. Stay in consistent contact, and when it's time, ask for the sale.
6. Repeat.

That's really what it takes for the most part. 

Something I remind my clients of when they're working through these steps is to operate as if money didn't matter. To pretend they're a billionaire, and that they never had to work another day in their life if they chose, but they have this message and passion they want to share with the world. What would that message be? Who would they want to work with? How would they share that message with those people? 

I find that when they think about it that way, that's when the inspired creativity starts to flow and they're therefore able to operate in a way that makes a lot more sense logically, which leads to results, instead of staying confused and trying to force things to happen.

SPARK YOUR WEEK

Rather than worrying about what other people are doing, or overthinking every minor detail to death, really try to take yourself out of the equation for a second to try and remove any type of emotional attachment so you can make logical decisions about how best to move forward. Really get down to what you really want to do, who you want to serve and what you want to share with those ideal clients. What can you do to get in front of them to share that message you care so much about sharing? Get down to what feels right to you based on the steps above and pursue it full force.

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Why I Don't Believe in Starting Before You're Ready

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Why I Don't Believe in Starting Before You're Ready

“Start before you’re ready.”

I’ve heard it, you’ve heard it, but I’ve gotta be honest, I don't really believe it's the right step for most. Here's why.

When you're trying to get your coaching business to a place where you're bringing in sales and clients, especially in this “I made $10k a month and you can too” online business world that we’re in, the thought of getting started and making money quickly can be really enticing. There's the notion that if you just start putting yourself out there, all will fall into place, but from my experience, trying to market a business without a solid foundation in place first is an easy way to fail, fast.

How do I know? Because that's exactly what I did.

Without being clear on things like exactly what I wanted to offer and who I was meant to serve, I spent months flailing about, and in turn, wasted a ton of money and energy on things like Facebook ads, websites (yes, more than one), courses and programs, logos, stock photos I never used - the list goes on.

Once I finally buckled down and spent time getting real with myself about what I wanted my business to represent, who I wanted to help, and what exactly I should offer them, I launched to an $8k month, something I wouldn't have been able to make happen when I kept trying to start before I was ready.

I know this sounds like a bold statement, but making money in your business is simple. Seriously. It all comes down to knowing what you're best suited to help people with, who needs that type of help, and what exactly they need from you so that they can achieve their desired results. I think so many women (and I was one of them) look at figuring out those foundational pieces as non-money making activities, but the truth is, you can't build a successful business without them. Figure them out and deliver consistently, and you literally can't lose.

SPARK YOUR WEEK

Are you crystal clear on how you're meant to serve, who, and what you offer? If not, it's time to figure it out before you spend another minute or dime marketing your business. If you need help getting started, I highly suggest registering for my free five part mini course, created specifically to help coaches like you take your business from stalled to unstoppable. In parts 1-3, I walk you through exactly how to get these foundational pieces in place so you can really master your marketing for once and for all.

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Four Steps to Achieving Your Sales Goals

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Four Steps to Achieving Your Sales Goals

Happy November! I'm a serious sucker for a fresh start so I'm always excited to welcome a new month, especially when it comes to business.

Personally, I'm counting on November being my best month ever when it comes to sales, so today, I wanted to share with you a little bit about what I do each month to set and achieve my goals.

Now, I've heard a lot of people say to not worry about the "how" when it comes to money and sales goals. I'm not that type. I totally worry about the "how" in the sense that I like to have a clear goal in mind and an idea of what I need to do to make it happen, mostly because I've found that I need to know what I want in order to get it. For me, it's simply not enough to say "I want to make a lot of money this month" or "I hope I get a few clients in November." I need to really dig in and commit to what I desire for myself and my business.

Here are the steps I take each month to set and work towards achieving my goals:

1. SET A SALES GOAL

First and foremost, I pick a number that I'd like to achieve for the month. I find that having a number in mind helps me push forward and gives me a gauge of how I'm doing week after week. Instead of feeling like I'm just hoping for a good month, I feel better being strategic in knowing what I want to accomplish. I always pick a number that's realistic based on my previous month, but a number that also stretches me a bit.

2. BREAK IT DOWN

Second, I break down exactly what that looks like for me, meaning how many of each of my packages I need to sell in order to accomplish that number. For me personally, I don't like to say "I want to make $10k this month" without a breakdown of how it'll come in. Again, that feels like I'm just hoping for money and sales, as opposed to being strategic in the actions I plan to take.

3. MAP OUT HOW TO MAKE IT HAPPEN

Third, I'll figure out the steps I need to take in order to make this number happen. If I know I want to bring on five one on one clients for example, I concentrate on things like how many people I need to add to my list, how many discovery calls I should hold, what I need to do in terms of live webinars, that kind of thing.

4. KEEP IT IN MIND EVERY DAY

Finally, I constantly keep my goals top of mind. There have definitely been times, specifically in the beginning of my business, that I would create sales goals in the beginning of the month and then kinda forget about it a week later. I've found that when I've had my best months and when I've reached my goals, I've made a serious effort to keep that goal in mind on a daily basis.

Two specific things I do:

  • I keep a post-it right above my desk with the certain amount of spaces for clients that are waiting to be filled. Meaning, if I want six clients this month, I have a post-it with six spots on it, just waiting for those names to be written in.
  • I change all of my passwords to reflect my goal. God knows, I'm logging into a million things each day, so having to type it each time serves as a constant reminder of what I want.

SPARK YOUR WEEK

From my experience, we need to know what we want in order to get it, so as we kick off a new month, I really encourage you to have clear goals in mind. What are your sales goals? How many clients do you want to take on? How many people do you want to book discovery calls for? From there, not only map out how you can achieve those goals, but really commit to making it happen.

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Five Reasons Your Business Success is Stalled

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Five Reasons Your Business Success is Stalled

Wondering why your coaching business still isn't taking off? I've got a few reasons why that might be the case.

First though, I want you to know that I say each of these things with love, even if it's a little hard to hear, because the truth is that it's the tough love I wish someone had given me a year ago when I was stuck.


1. THERE'S NO FOUNDATION.

You've heard me say it before, but without a solid foundation, even the best Facebook ad or webinar won't bring you in the sales you need. You'll end up confused, frustrated, flailing about, and throwing things up against the wall, hoping they stick. It's crucial for your success that you know how you're meant to serve, who the people are that need you, and what you're meant to offer before you attempt to spend money or energy marketing yourself.

2. NOT EVERYTHING YOU'RE PUTTING OUT THERE ALIGNS.

Once we have the foundation of our business figured out, it's really important that everything from our website copy to our webinars align with that.

Say for example, I put out a great freebie about all the tools I use in my business and run a Facebook ad promoting it. What I wind up with is all different types of business owners that want to discover the best tools to grow their business on my list. That's great and all, but if they're not people who have the problems I can solve, what good does it do me? I wind up with a list full of people who will never buy from me. Not cool.

Everything in your business - your website, your Facebook ads, your webinars, your freebies, etc. needs to align specifically with who your ideal client is and what problems they're looking to solve if you want to turn those people into clients.

3. YOU'RE NOT CONSISTENTLY TAKING ACTION.

When I used to hear the word consistent, I used to apply it to actions like posting on Facebook or sending out newsletters, but what's most important is that you're ALWAYS marketing yourself and getting in front of new potential clients, because after all, consistent money comes from consistent marketing. Hate to break it to you, but doing one webinar or running one challenge isn't enough to bring you in a consistent stream of sales and clients. You're gonna need to keep going and going and going in order to see it all come together.

4. YOU'RE INCONSISTENT WITH YOUR MESSAGING.

As we start our businesses, especially as intelligent, capable women with lots of talents, experiences and passions, many of us see the opportunity to help a lot of people with a lot of different things, which is a noble intention of course, but it doesn't position us as experts at what we do.

Again, it's crucial that you get clear on who you are and what you do from the beginning of your business. It may get more specific as time goes on, but that's a different thing than flip flopping completely. If you're positioning yourself as a money coach one day and a business coach the next day, it confuses people. And what do confused people buy? NOTHING.

Please, take the time to really get clear on what you're meant to do and who you're meant to help from the beginning so you can eliminate all the noise and confusion, both internally and for prospective clients.

5. YOU'RE QUITTING TOO EASILY.

One of the quotes I have scribbled on a post-it and hung on my desk is from the book Think and Grow Rich by Napoleon Hill and that's “One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat.”

Building a business is HARD and almost nobody gets it completely right in the beginning. I don't know a single person who got on their first webinar and knocked it out of the park or that launched their first offering to a ton of sales.

Seriously, if I hear one more person say "I did a webinar, but it didn't work" I may scream.

Our business success is a result of the work we do day in and day out, not working hard on one thing one time and hoping for the best. If something doesn't work the first time, tweak it until it does. Keep going and keep doing because if you want it, like really, really want it, the prospect of quitting CAN'T be an option.

SPARK YOUR WEEK

Which of these are you guilty of? It's OK, we've all been there. Go through and really honestly reflect on your business and where you can improve, whether that's getting clarity on who you're meant to serve or how you can stop giving up so easily.

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Three Ways to Take Action NOW

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Three Ways to Take Action NOW

As you probably know if you've been following me for a bit, I'm a big fan of the Timehop app, the one that tells you just what pictures you've taken and what your social media activity has been each year on a particular day. This past week, I came across this photo I had saved just a year ago and it was easy to kinda flash back to the mindset I was in back then.

Now a year ago, I was smack dab in the middle of trying to start my coaching business. I had a million great ideas, tons of things I wanted to pursue, yet I was still in that phase of going in circles without moving forward. I kept thinking about all the things I wanted to do instead of taking action. I finally realized, with the help of this quote (and my coach, of course) that it was time to stop thinking about it all and to DO IT.

While I 100% believe everything happens for a reason and things work themselves out when they're supposed to, one thing I do regret when it comes to my coaching business is not taking action sooner.

If that's the place you're in, where you're just thinking and planning, instead of doing, I wanted to share three ways you can get started NOW instead of waiting and hoping for things to fall into place:

1. OFFER COMPLIMENTARY COACHING

Please, especially as a new coach, don't let the thought of free scare you. Yes, one of the goals in our businesses is to make money, but free can lead to some seriously big things, not to mention, tons of business clarity.

Last October, I knew I was ready to transition to coaching, but actually putting myself out there was something that still terrified me. I was new to officially being a coach and the process wasn't something I 100% felt confident about.

Doing something big like a webinar wasn't something I felt ready for, so instead, I decided to put up a really casual post up in one of the Facebook groups I was active in that offered complimentary coaching with no strings attached. I expected about 4 or 5 calls to be booked. Instead, I ended up for with about 40 and I have to tell you, it was an incredible experience. Not only did I receive a ton of great information about who I did and didn't want to help, but I also was able to establish some great relationships that have resulted in referrals, etc.

2. SCHEDULE MARKET RESEARCH CALLS

Similarly to free coaching, scheduling calls to speak to your ideal clients and ask them questions about what they want and need allows you to skip the guessing game and get some really great feedback without the pressure initially. Why guess what people will and won't invest in when you can ask them directly, right?

Especially with a million Facebook groups out there, you have the opportunity to basically have your ideal audience served to you on a silver platter. This is your chance to get right in front of those that you think you'd want to coach and hear it straight from them what they'd want from you.

Scheduling free coaching and market research calls, and then having it be confirmed just how much my work was needed, was the confidence boost I needed to really push myself to get the ball rolling with my coaching business, something I had been trying to make happen for months.

3. CREATE ONE SOLID OFFERING

Let's face it, there are tons of people doing really exciting things in the online business world and the possibilities for creating amazing programs and courses is unlimited. That's great and all, but it can also lead to some serious confusion for those just getting started. One way I got really tripped up, and I see so many others doing the same, is wanting to create it all RIGHT NOW.

Not only can that create confusion for potential clients, but from my experience, it stresses us out to the point that not a whole lot gets done well. It's kinda like when you realize you have SO much housework to do that instead, you take a nap. Stressing yourself out and getting too far ahead can actually derail you instead of moving you forward.

As you're launching your coaching business, there's absolutely no need to have multiple one on one options, a group option, a course, etc. One solid program or offering that perfectly aligns with what your ideal client needs and wants is far better, than 3 or more vague offerings.
In my opinion, keeping things simple but concise, especially in the beginning, is almost always the right way to go.

SPARK YOUR WEEK

Please remember, you can't think your way to clarity and you can't hope your way to success. You have to DO, you have to ACT. This week, commit to taking one big step towards getting your coaching business moving, whether that's offering free coaching or refining your signature offering so that it's irresistible to your ideal client.

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3 Tips for Identifying Your Ideal Client

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3 Tips for Identifying Your Ideal Client

Today I want to talk to you about something that's crucial in your business and that's knowing who you're meant to be working with.

Ideal client. Target market. Brand hero. Whatever you wanna call it, it's crucial that you know yours, but let's face it, it's not one of the easier things we need to do in our businesses. It can be confusing, exhausting and it will most likely change over time.

Here are my three biggest tips for figuring out who you're meant to serve:

1. Identify your ideal client for your offering, not your business.

One big mistake I see many make (including myself) is that they think about their ideal client in terms of their overall current or dream business, instead of what they're offering currently. As coaches with programs or services to sell, it's important that we go back and figure this out each time we have something new to offer because even though we may be one kind of coach, not everything we sell is created equally.

For example, the woman that invests in a one on one 90 day package at a $3,500 price point from me is likely to be different in some ways than the woman who signed up for my $49 beta program. Neither one is better or worse, but they're likely in different stages of their businesses and therefore are in different mind frames, etc. It's my job to do that work to make sure I understand who my ideal client for each program is so that I'm marketing to them correctly. 

2. Keep one person in mind. 

For a while in my business, I thought I knew my ideal client, but instead, I had traits and needs of about 4 different ideal clients all rolled into one person. This created a lot of confusion and as we all know, confusion doesn't translate to sales.

When you're working on any type of offering or lead magnet, keep one specific ideal client in mind. Get to know that one person inside and out. Give them a name. Heck, find a stock photo and give them a face if you have to. Make sure everything you do aligns with something that one ideal client wants and needs.

3. Know what you know. 

What do I mean by this? You see, chances are, your ideal client will change over time as you work with more and more people, and that's totally fine, BUT it's important that if you're in the beginning stages of doing this, that you're really firm on what you do know. That means no flip flopping. No marketing to one target client one week and the next week another. 

Take my business for example: In January, my ideal client was a female entrepreneur, 25-45, that was really passionate about her business, but was confused about all things marketing.

Really vague, I know, but I was solid in that I knew that about them. It wasn't people who needed marketing help one day and website help the next.

Flash forward to today, my ideal client is far more specific. She's a female entrepreneur in the early stages of launching her coaching business, she wants to leave her 9-5 or transition away from a different type of business, she views success as not just an option, but the only option, she needs the help with figuring out what she's meant to offer, who her ideal client is, how to market it all, so on and so forth.

As you can see, my ideal client hasn't changed exactly, but it has evolved and gotten more specific. The important part here though is that I 100% knew the traits about my ideal client initially and always kept them in mind as I marketed. 

SPARK YOUR WEEK

If you're unclear about your ideal client, make that effort to really firm it up this week based on the one offering you're really trying to sell right now. Write down what you absolutely know about what this person needs and wants on a piece of paper. Are you speaking to that one person or is the messaging confused? Does your offering really align with what your ideal client needs and wants?

Still not positive about this? Schedule some market research calls with potential ideal clients so that you can hear straight from them what it is they need and want.

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Three Reasons to Not Should Your Way Through Your Business

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Three Reasons to Not Should Your Way Through Your Business

Question for you today! Are you SHOULD'ing your way through your business?

I spoke to three different women this week alone that started their businesses based on their passion, but they currently all find themselves incorporating different aspects into what they do that aren't as exciting to them, simply because they felt they should.

I've been there and I get it, but I want you to know it's not only safe, but actually really beneficial for you to NOT do things just because you think you're supposed to or because that's what you see others doing.

Here are three big reasons why: 

1. Your Confidence

Whether it's a discovery call or just talking to others about what you do, you should feel over the top confidence and excitement about what you offer and how you can help others. The only way you can do that is if you feel 100% clarity and confidence regarding your business and that's pretty tough when you're offering things that you couldn't care less about or that you're not really sure you're even good at.

Remember the exercise I shared about how to discover your zone of genius a few weeks ago? If you're struggling with how to match your business with your passion and your talents, I really suggest you give it a shot. You'll be able to get clearer on what that balance is for you and in my experience, the more clarity, the more confidence. 

2. Specific is Better

Many of us, especially as new entrepreneurs, want to always over deliver. We want to do the very best job for our clients and sometimes we trick ourselves into thinking that means giving as much information as possible. 

I promise, clients would rather have you do an amazing job helping them with a few core issues as opposed to giving them half-ass help or mediocre advice on everything under the sun. Again, go through that zone of genius exercise and get super specific about what you offer and what you can maybe eliminate.

3. You'll End Up Unhappy

You started your business because you wanted to be able to do what you enjoy for a living, right? So why bring elements to your business that don't light you up?

I know firsthand that when you're doing work you don't initially love, you'll likely only dislike it more and more as the time goes on. You'll end up feeling drained, resentful, and unhappy in your work - the opposite of what you set out to achieve. 

When you get stuck, always remind yourself why you became an entrepreneur in the first place - because of what you felt you were MEANT to do, not what you SHOULD do.
 
SPARK YOUR WEEK

This coming week, I encourage you to really think about what you're offering in your business. Are there elements only there because you think they should be? What can you eliminate so that you can make sure you're staying true to yourself and doing only what you love and what you're good at?

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An Exercise to Help Discover Your Zone of Genius

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An Exercise to Help Discover Your Zone of Genius

On Friday night, I went to a networking event in Manhattan for female entrepreneurs and seriously had the BEST time. There's something so incredibly inspiring, motivating and exciting about women supporting and collaborating with one another, especially in a magical city like New York.

I met one woman in particular that I had a great conversation with. She just gave notice at her well-paying, corporate job to pursue her passion of having a coaching business. She has an idea, but she's still in the process of figuring out exactly what she's meant to do. I shared with her an exercise that I found helpful, courtesy of John Lee Dumas of EntrepreneurOnFire.com, and I decided I wanted to share it with you as well because I know many of you are new or in transition with your business and still trying to find your way.

First, take a piece of paper and separate it into two columns. On the left, write down your passions, the things that fire you up and that you love doing/talking about. On the right, write down your expertise, your skills, and what you're really good at. Get specific. 

Take time to add to the lists each day over the course of the whole week, as new things will continually come to you. Even ask your friends and family for their input if you'd like. By the end of the week, your paper will be full, and the aspects that cross over, THAT'S your zone of genius, and likely what you're meant to be doing. 

I know firsthand that when you're trying to get your business moving in the right direction, it can be so easy to think about what we should do or how others are operating, but it's crucial that you get clarity around what you're meant for first before spending money on a fancy website or marketing. Remember, clarity equals power, and if you can get this down sooner rather than later, it'll be far easier to eliminate all the noise and confusion that likes to pop up.

Hope you found this helpful! If you do the exercise, make sure to fill me in on how it goes! 

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