Today I want to talk about a little thing called common sense.

One big trend I see among women trying to grow their businesses, is that sometimes, common sense kinda goes out the window. Not because they're not incredibly intelligent, or because they don't know what they're doing. It's because they're so emotionally attached to the outcomes and want success so badly, that they overthink each and every decision they make and their vision becomes kinda blurred.

I think this happens to everyone at some point in business, and I can definitely say I was guilty of it a time or ten.

Remember those simple steps I shared with you last week regarding what it takes to make money in your business? If not, I wanted to repeat them here:

1. Figure out what you're both really passionate about and also really great at.
2. Decide who your ideal client is - that person who needs your guidance based on those passions and talents.
3. Create a paid offering that allows you to get them from where they are now to where they want to be, again, based on those talents and passions.
4. Create free, consistent value that your ideal clients love and, in turn, lead to them getting to know, like and trust you.  
5. Stay in consistent contact, and when it's time, ask for the sale.
6. Repeat.

That's really what it takes for the most part. 

Something I remind my clients of when they're working through these steps is to operate as if money didn't matter. To pretend they're a billionaire, and that they never had to work another day in their life if they chose, but they have this message and passion they want to share with the world. What would that message be? Who would they want to work with? How would they share that message with those people? 

I find that when they think about it that way, that's when the inspired creativity starts to flow and they're therefore able to operate in a way that makes a lot more sense logically, which leads to results, instead of staying confused and trying to force things to happen.


Rather than worrying about what other people are doing, or overthinking every minor detail to death, really try to take yourself out of the equation for a second to try and remove any type of emotional attachment so you can make logical decisions about how best to move forward. Really get down to what you really want to do, who you want to serve and what you want to share with those ideal clients. What can you do to get in front of them to share that message you care so much about sharing? Get down to what feels right to you based on the steps above and pursue it full force.