So don't judge me, but I have to admit that I love the game Candy Crush. I actually just passed level 667 today. Not my proudest accomplishment, but I can't help it, I find it to be such a great stress reliever.
If you're not familiar with the game, the objective of most levels is to break through all the jelly blocks by either matching three candies of the same color or using the more powerful candies like striped, wrapped and sprinkled ones, to create even more destruction.
About two months ago, I was playing, trying to break that damn jelly and I realized that when I just focused on going straight after the jelly in order to beat the level, I was often failing, whereas when I set myself up by getting all the other special pieces in order, the jelly was crushed way easier and more quickly.
It might sound silly or even ridiculous, but it was then I had a serious light bulb moment - this is exactly what I was doing wrong in my own business.
At a time when I was transitioning from service based marketing to coaching, I was, for lack of a better word, broke. As much as I knew about business and marketing, my mind was clouded by the fact that I needed to start getting paying clients. I knew I had to run teleclasses and build my email list, but I kept telling myself I'd put my energy into those things eventually. First, I really needed to get paying clients. I couldn't see spending time working on free offers when I needed clients so desperately.
Flash forward to today, I understand that way of thinking is completely backwards. I now get that you can't skip over the trust building and try to go straight for the sale, it just won't happen. By attempting to speed up the process, it'll actually wind up taking you longer to get results.
Once I decided to put my energy into providing value and building my email list, the results that I wanted so badly finally came.
Think about it this week - are you only focusing on the sales in your business? Are you going straight for the jelly? How can you do a better job of building trust and setting yourself up for long term success?
By taking your time, providing value and building relationships the right way, you'll get to the next level a hell of a lot faster, I promise.