I'm just wrapping up the launch of my new Spark Your Marketing in 60 Days Program and I've got to say, it's one of the most exciting things I've ever done in 2.5 years of entrepreneurship. I worked my butt off to get that thing launched and I seriously can not wait to begin working with the amazing women that have decided to make their business dreams a reality this year.
In launching the program and my free four part training series, it was fun to look back and see how far I've come in my business and my marketing efforts. As you know if you've been following me for a bit, the transition to coaching from service based marketing wasn't an easy one and I have to admit, that when it came to marketing myself previously, I flailed about quite a bit. An email here, a Facebook ad there. I was essentially throwing things up against the wall, hoping they'd stick, but never really following through. I had a million ideas floating through my head with all the things I could and should do, but actually executing was a whole different story.
Can you relate? I'm betting you can.
As women who love what we do, it's really easy to have big eyes and want to do a million different things to market the businesses we love so much, but especially when we're still flying solo, the thought of going in a million different directions and doing everything winds up burning us out before it has the chance to amount to anything.
This is something I hear from my clients all the time. They have so many things they WANT to do, but between their family and other business obligations, they wind up not only falling short, but making themselves feel like a failure in the process.
So how can you solve this? By being realistic.
Think backwards - how many times do you realistically think you can publish newsletters, promote sales, run teleclasses, get on social media, whatever it is?
From there, commit to a few of those efforts and start even slower than what you think is achievable, just to be on the safe side.
For example, if your goal is to start sending email newsletters and blogging on a weekly basis, commit to it bi-weekly first, until you get into a groove. Once you're comfortable, you can increase it.
Take this newsletter you're reading right now, for example.
For a while, I wanted to do emails containing my 3 weekly blogs and a few other things every week. Never happened. When did I get consistent? When I came up with The Sunday Spark, a once weekly newsletter.
A big reason I chose to title it The Sunday Spark was because as an entrepreneur, Sunday's are the perfect day for me to plan and get motivated for the week, so I felt like it was a great day to get in touch with my list.
But the two even bigger reasons? First, I don't meet with clients on the weekend, so I knew that I could consistently make it happen. Second, by calling it The Sunday Spark, I'm held accountable. I now know that it's my mission, every Sunday, to be in touch. There's no chance of it falling through the cracks or being ignored. If it's Sunday, you're gonna hear from me, no if's ands or buts.
So what about you? How can you create a realistic schedule for yourself? How can you be more consistent with your efforts without burning yourself out? Is there a way to go about it that would help you stay accountable?
Start small and you'll grow from there, I'm sure of it!