Do you know who you're meant to work this in this world?
To me, figuring out who your ideal client is as an entrepreneur is the most important piece of the marketing puzzle and is something that should be figured out as early as possible in a business. In fact, part one of my free SPARK YOUR MARKETING four part audio series is all about this topic. I'd love for you to take some time to listen to it if you haven't quite yet.
Why is this important, you ask? Here are just some of the reasons:
1. When you know who you're meant to work with, you're able to get super clear on what they want and how to deliver just that.
2. The last thing you want to do as an entrepreneur is spend time and money trying to get in front of the wrong audience.
3. When you work with or sell to the same type of person over time, you're able to refine your skills and be the very best at what you do.
If you haven't quite figured this out yet, here are some things to think about:
What's your ideal client's age?
Is your ideal client male or female?
Where does your ideal client live?
What kind of profession does your ideal client have?
What's your ideal client's favorite hobby?
What magazines does your ideal client read?
What Facebook pages does your ideal client like?
What does your ideal client do in their spare time?
Think about it this week - do you know who you're meant to work with in this world? Do you know who's best suited to work with you? Do you know how to get in front of an audience that would love to work with you?
Again, this is something I covered in a lot more detail in part one of my audio series so make sure you don't miss it!