Today, I want to you talk to you about simplifying your marketing.
As a business owner, I know you love what you do and you're excited to market yourself to the world. You have a million different ideas you want to implement, but actually doing them all is virtually impossible. This stresses and burns you out so much that you wind up doing nothing.
Have you been there? I'm willing to bet you have.
One of my favorite business quotes is "a kick-ass half is better than a half-assed whole" from the book Rework.
Instead of stretching yourself thin and half-assing a ton of different efforts, I'm begging you - pick a few really important things to do and do them really, really well.
For quite a while, I drove myself crazy saying I was going to blog three times a week, do teleclasses every week, do this on Instagram do that on Twitter, do guest blogging, run contests and so on and so forth. I literally burnt myself out just from the idea of it all.
Instead, I took a deep breath and decided I was going to figure out what few things would most benefit my business the most and then I committed to working on them whole heartedly.
Just the thought of releasing myself from all the other stuff I had been stressing myself out about was SO calming and actually got me even more excited about marketing my business.
Personally, when I really started to get my coaching business moving, I decided to focus on just three important things:
1. Providing value via free webinars and teleclasses.
2. Promoting those webinars and teleclasses via Facebook ads as a way to grow my email list.
3. Building relationships with those on my email list via weekly newsletters.
By simplifying, I was able to give my all to those efforts and stay consistent because consistent money comes from consistent marketing. You can’t flail about and yo-yo with the efforts you’re putting out there. In order to get your audience to trust you enough to buy from you, you must be in touch consistently.
This week, how can you simplify? What efforts do you think are the most beneficial for your business? How can you put your all into them so you can wind up with a kick-ass whole?
I promise you - by keeping things simple, you'll not only stress yourself out less, but you'll also wind up with better results.