On Friday night, I went to a networking event in Manhattan for female entrepreneurs and seriously had the BEST time. There's something so incredibly inspiring, motivating and exciting about women supporting and collaborating with one another, especially in a magical city like New York.
I met one woman in particular that I had a great conversation with. She just gave notice at her well-paying, corporate job to pursue her passion of having a coaching business. She has an idea, but she's still in the process of figuring out exactly what she's meant to do. I shared with her an exercise that I found helpful, courtesy of John Lee Dumas of EntrepreneurOnFire.com, and I decided I wanted to share it with you as well because I know many of you are new or in transition with your business and still trying to find your way.
First, take a piece of paper and separate it into two columns. On the left, write down your passions, the things that fire you up and that you love doing/talking about. On the right, write down your expertise, your skills, and what you're really good at. Get specific.
Take time to add to the lists each day over the course of the whole week, as new things will continually come to you. Even ask your friends and family for their input if you'd like. By the end of the week, your paper will be full, and the aspects that cross over, THAT'S your zone of genius, and likely what you're meant to be doing.
I know firsthand that when you're trying to get your business moving in the right direction, it can be so easy to think about what we should do or how others are operating, but it's crucial that you get clarity around what you're meant for first before spending money on a fancy website or marketing. Remember, clarity equals power, and if you can get this down sooner rather than later, it'll be far easier to eliminate all the noise and confusion that likes to pop up.
Hope you found this helpful! If you do the exercise, make sure to fill me in on how it goes!