Question for you today! Are you SHOULD'ing your way through your business?

I spoke to three different women this week alone that started their businesses based on their passion, but they currently all find themselves incorporating different aspects into what they do that aren't as exciting to them, simply because they felt they should.

I've been there and I get it, but I want you to know it's not only safe, but actually really beneficial for you to NOT do things just because you think you're supposed to or because that's what you see others doing.

Here are three big reasons why: 

1. Your Confidence

Whether it's a discovery call or just talking to others about what you do, you should feel over the top confidence and excitement about what you offer and how you can help others. The only way you can do that is if you feel 100% clarity and confidence regarding your business and that's pretty tough when you're offering things that you couldn't care less about or that you're not really sure you're even good at.

Remember the exercise I shared about how to discover your zone of genius a few weeks ago? If you're struggling with how to match your business with your passion and your talents, I really suggest you give it a shot. You'll be able to get clearer on what that balance is for you and in my experience, the more clarity, the more confidence. 

2. Specific is Better

Many of us, especially as new entrepreneurs, want to always over deliver. We want to do the very best job for our clients and sometimes we trick ourselves into thinking that means giving as much information as possible. 

I promise, clients would rather have you do an amazing job helping them with a few core issues as opposed to giving them half-ass help or mediocre advice on everything under the sun. Again, go through that zone of genius exercise and get super specific about what you offer and what you can maybe eliminate.

3. You'll End Up Unhappy

You started your business because you wanted to be able to do what you enjoy for a living, right? So why bring elements to your business that don't light you up?

I know firsthand that when you're doing work you don't initially love, you'll likely only dislike it more and more as the time goes on. You'll end up feeling drained, resentful, and unhappy in your work - the opposite of what you set out to achieve. 

When you get stuck, always remind yourself why you became an entrepreneur in the first place - because of what you felt you were MEANT to do, not what you SHOULD do.

This coming week, I encourage you to really think about what you're offering in your business. Are there elements only there because you think they should be? What can you eliminate so that you can make sure you're staying true to yourself and doing only what you love and what you're good at?