Time to jumpstart your business with step number 4 and that's positioning yourself as the expert at what you do.
For me, it seems a lot of people, when they're trying to get their coaching business off the ground, really overcomplicate what marketing really is all about, and I totally get that with so many different options and methods.
At the end of the day though, the bottom line is no matter who you are and what you do, nobody can hire you unless they know you exist. Therefore, your daily mission as an entrepreneur is making sure more and more of your ideal clients know you're out there and that you're so damn good at what you do, you're worthy of their business.
The number one way you do this in the online world is by sharing high value FREE content that aligns with what you do, who your ideal clients are, and what you have to offer.
Personally, my three favorite (and most successful in my experience) ways to do this are webinars, challenges, and live video using FB or Periscope. I do think ebooks, checklists, and that kind of thing work to an extent, BUT to me, if you're trying to make a maximum impact on your potential clients, create content that goes the extra mile to really connect and have you stand out from the crowd. This is especially true if you're selling a higher priced item like a coaching package.
Some mistakes I see new coaches making with their free content:
- Trying to close the deal too early. People buy from those they know, like and trust, therefore it's crucial you take the time build up that trust, before trying to sell.
- Putting out info that doesn't align with what they're selling. If you have an ideal client in mind for the offering you're attempting to sell, make sure that free content gives a glimpse into what's to come in the paid option, so that buying is the natural next step.
- Thinking that because it's free it can suck. Your free content is your FIRST impression on your potential clients, so put your all into it, leaving them saying "wow if this is her free stuff, I can only imagine how good the paid content is"
- Sharing it just a few times and expecting big results. As a general rule, you'll typically convert somewhere between 1-5% of sign ups into clients. As I plan in my business, I use 2.5% for planning purposes. Therefore, if I want 5 clients from a webinar, I plan (and hustle) to get at least 250 registered for that webinar.
Wednesday I'll be sharing step five which is all about creating a consistent, but simple, marketing strategy that gets this content out there in front of the right people.