hate to break it to you, but YOUR MARKETING SUCKS. 🤷🏼♀️
Honestly, I wish I was sorry. But I’m not.
I get it. You’re working hard - making the posts, doing the videos, sending the emails, watching the expert trainings, but still…crickets. And I’m willing to bet I know why.
It’s because YOU’RE not clear on who you are, who you help, and what you offer. And if YOU’RE not clear and confident about this, it’s gonna be really hard to have people feeling clear and confident about investing in you.
I see a lot of people wasting a lot of time, energy, and effort pursuing shiny objects and sexy strategies and none of it goes ANYWHERE because their business foundation is wobbly - or missing completely. What I know from experience is that you can throw all your money at Facebook ads and build sales funnels until the cows come home, but if you’re not saying the right things and selling the right things to the right people - none of it’s gonna freaking matter.
The good news? This a simple fix.
INTRODUCING THE FOUNDATION FORMULA
A live group program created to help you get complete clarity around exactly what you confidently offer as a coach, who you're meant to serve, and what to offer so that you can create easy, HELL YES sales - over and over and over again.
I’m going to be sharing with you the exact, simple formula I used when I started my coaching business, but that I also use TODAY, to figure out what I want to create, sell, and say so that I can market from a place of PASSION, CONFIDENCE, INTENTION, and ALIGNMENT - what I want for YOU, too.
I don’t know if you know this about me, but I launched my coaching business on January 1, 2015 - with literally 48 cents in my bank account.
Embarrassing, but true.
I wound up making $8,250 that January - with my first 5 figure month happening two months later.
The honest to God key to my quick success? A combination of a strong foundation and a super simple marketing strategy.
I wasn’t doing what I see so many (incorrectly) doing now - I wasn’t trying to offer a million different programs. I wasn’t pursuing every marketing strategy in the book. I wasn’t talking about something different every damn day. I wasn’t selling things I didn’t know like the back of my hand. I wasn’t charging prices I didn’t feel confident about.
I started small and simple - and grew from there.
Today, over a million dollars later, the same foundation formula and philosophy stands true - I focus on what I can confidently offer at any given time, figure out who I want to help, and how I want to package it up into something to sell.
One of my FAVORITE things is helping women like YOU achieve the same level of clarity and simplicity - and The Foundation Formula is my opportunity to do just that.
HERE’S WHAT WE’RE COVERING IN THE FOUNDATION FORMULA
lesson ONE - WHAT YOU DO
drops TUESDAY, march 19th
If YOU don’t know how you help people, it’s gonna be really hard for OTHER people to understand why they should invest in you. In lesson one, we’re going to dive into what YOU uniquely and confidently can help people with RIGHT now, whether you’re brand new or have been doing this a little while.
Nail exactly what solutions YOU can provide RIGHT NOW based on your passions, your expertise, and your story so that you can start to confidently translate that into sales.
Learn how to own your expertise and uncover your authentic voice and message to make sure you're building your business as authentically as possible.
Understand, once and for all, how to organize all the ideas in your head so that you know what to focus on NOW to create momentum in your business - and what to put on the back burner for the moment - because trying to do everything immediately is hurting you more than you realize.
LESSON TWO - WHO YOU DO IT FOR
drops TUESDAY, march 26th
I know you’ve heard it a million times before, but if you’re attempting to speak to everyone, you’re speaking to NO ONE - and yet, most of you continue to try and speak to ALL THE PEOPLE. That stops now. In lesson two you’ll…
Learn how to identify who you not only WANT to work with, but also who that person is that’s going to be most likely to want to buy from you.
Understand what to focus on so that they see you’re the person for them.
Figure out how to position your message so that your ideal client feels like you’re speaking DIRECTLY to them
LESSON THREE - WHAT YOU SELL
drops TUESDAY, April 2nd
A key part of easy sales is OFFERING programs and packages that make it easy for your ideal clients to say HELL YES to. Creating fun, no brainer programs is something I LOVE to do, and quite honestly, I’m DAMN good at. In week three, I’ll share…
My process for creating offerings that YOU feel incredibly confident about and that also hit on the exact desires and pain points of your people.
A TON of example formats - everything from 1:1 sessions, larger coaching packages, group programs, and self study courses.
How to establish pricing from an aligned, confident place - no more fear based rates.
BONUS LESSON - CASH CREATION
drops tuesday, april 9th
Here’s the thing. I don’t randomly make money. I intentionally create it - whenever the hell I want to. I’ve decided to add this bonus lesson because I want YOU to know how to do the same thing AND to believe that it’s easier than you realize. In this bonus module, I’m teaching you..
The exact steps I take when I decide I want to create a particular amount of money.
How to establish what the daily money making activities in your business actually are.
The MOST important mindset shifts and understandings that are required to be able to consistently do this, over and over again.
AND HERE’S WHAT’S INCLUDED IN THE PROGRAM:
four CORE VIDEO TRAININGS
Every Tuesday for four weeks, starting on March 19th, you’ll receive in depth, detailed video lessons, all stored on a password protected membership site, that will walk you through EVERYTHING you need to know to create a simple, but solid foundation for your business.
Each week you’ll also receive additional materials to go along with each video lesson. Things like guides, workbooks, tutorials, and even examples so that you know what to do and how to put ALL the pieces together for a simple, but rock solid foundation.
PRIVATE FACEBOOK GROUP
For the entire duration of the program, you will have access to a private members only Facebook group. This gives you access to me to tag me and ask questions, request feedback on your work, etc. I'll be available in this group Monday through Friday. Group opens Tuesday, March 19th.
TWO Q+A SESSIONS
To make sure you have as much support as possible, I’ll be doing TWO live Q+A sessions in the Facebook group on the 2nd and 4th week of the program to make sure you are FULLY covered, supported, and get all the feedback and guidance that you need.
PLUS, 4 BONUS TRAININGS!
BONUS 1: WINNING WEBINARS (BRAND NEW!)
An in depth digital training on EXACTLY how I’ve run my successful webinars. I’ll be covering EVERYTHING I DO from a strategic and marketing perspective as well as ALL the tech set up. You’ll have tutorials, checklists, and even the EXACT swipe files of the successful emails that I send AFTER a webinar to GET THE SALES.
BONUS 2: SIMPLE, SAVVY SALES PAGES TRAINING
One of the most powerful tools you can have for your amazing programs is a SALES PAGE that does the selling FOR YOU. I’ll be creating an exclusive training on the exact design and copy process I use to create simple, but powerful sales pages. You’ll have tutorials, a printable planner/workbook and more.
BONUS 3: SALES SKILLS MASTERCLASS
It’s really hard to GET the sale if you don’t feel confident ASKING for the sale. One of the most IMPORTANT skills you need to master as a business owner, like it or not, is sales. In this hour long training (plus workbook) I’ll guide you through everything you need to know and shift so that you can stop feeling guilty or icky about selling, plus my surefire formula for booking FREE calls that convert into sales.
Of course, a really important part of this is GETTING PAID. In this library of trainings, Gretchen (my asSISTERant) walks you through exactly how we process payments, including recurring payments plans, and how everything is automated on the backend.
BONUS 4: GET PAID TRAINING
REGISTRATION FOR THE foundation formula is
CURRENTLY CLOSED. ENTER YOUR INFORMATION BELOW
TO JOIN THE WAITLIST.
COMMON QUESTIONS ABOUT THE FOUNDATION FORMULA:
Q: Is this program right for me?
A: This is, for sure, the most common question I get when I offer new programs. When it comes to The Foundation Formula - if you are struggling to figure out what YOU uniquely offer, who you really want to work with, and how to create programs and packages that sell with ease, then this is for you.
Q: Is this just for brand new coaches?
A: Here’s one of the really cool things about this program - this is the exact process I used when I STARTED my coaching business, but it’s also the process I still use today to figure out what to sell and offer to create surefire sales. I believe this program is for any coach who is struggling to figure out exactly what they’re best suited to share, offer and create for their people.
Q: How often is the payment plan billed?
A: The payment plan is six weekly payments of $97.
Q: What if I’m multi-passionate and don’t want to necessarily be stuck or pigeonholed into a niche?
A: My belief is that trying to achieve success in a million different directions before you gain traction with ONE is a really common way most entrepreneurs burn out. This program is about figuring out who YOU are and what you can offer and focus on immediately so that you can start building momentum NOW, but also the formula to use so that you can evolve over time.