I'M OBSESSED WITH THE FOUNDATION OF YOUR BUSINESS - HERE are 5 reasons WHY.
Your sales funnel/Facebook ad/offering/challenge/insert any other type of marketing CAN NOT and WILL NOT translate into sales if you can't clearly verbalize what problems you can and will help your potential clients solve.
Confidence is everything as a coach marketing herself. If you can't articulately and confidently state who you are, what you do, and how you help people, how is a stranger going to feel confident enough to PAY you money for what you're marketing?
You HAVE to stand out. Simply saying you're a business or health coach is NOT ENOUGH. These generic titles can mean a million different things to a million people. You want to SPEAK to that potential client, show them you understand their struggles, and that YOU'RE the one to help them.
I’M WILLING TO BET (GOOD MONEY) THAT I KNOW WHAT YOU’RE STRUGGLING WITH…
“There are so many things that I can and want to do/talk about/sell - how do I put it all together?
1. You're saying all the generic shit everyone else is, not taking a stand for what YOU'RE all about.
2. You're trying to appeal to EVERYONE instead of connecting to that perfect person who REALLY needs you.
3. You're promoting the same exact thing everyone else is, focusing only on trying to make money, instead of shaping the SOLUTION your people need.
HOW YOU CHANGE THIS:
1. Figure out who YOU are as a coach, what YOU'RE all about, and what solutions YOU provide people.
2. Get to know YOUR specific ideal customer on an emotional level so you can speak to where they are now and where they want to be, creating an impactful connection that leads to trust, and then sales.
3. Create a program that clearly showcases that by purchasing, your ideal customer can get the results they so badly want.
PASSION. CONFIDENCE. ALIGNMENT. INTENTION.