Email Marketing, List Building, Automation

Email marketing software that is, in my opinion, the simplest to use. Perfect for beginners. Allows users to send regular newsletters and emails to their list, as well as automated nurture sequences, all for a low rate.

What I now use for my email marketing. Active Campaign allows more advanced email marketing, automation and sales funnels for a really fair price, compared to Infusionsoft, Ontraport, etc.

What I use for my landing pages and pop up boxes for list building. Choose from hundreds of mobile-responsive landing page templates for every industry. Each one is designed to get more customers to join your email list, sign up for your event, or buy your products.

Sidekick gives you email superpowers. With the app, you can track email opens and link clicks. It also provides information about your email contacts such as their social media activity, etc. Compatible with Gmail, Outlook and Apple Mail.

An app for Gmail, Boomerang allows you to schedule emails to be sent at a later date - perfect for those follow up emails that you don’t want to forget to send. You can also set reminders so that important emails don’t fall through the cracks.

An app within Gmail. All those emails you send over and over? Create and save them once, and then insert them into the body of your new email easily. 

 Zapier moves info between your web apps automatically, so you can avoid doing tedious tasks manually.  

Scheduling + Productivity

Simple and pretty scheduling app for meetings, consultation calls, etc. Syncs with Google Calendar.

My favorite app for my to-do lists, largely because of the Google Chrome extension option.

A Google Chrome extension that enforces the Pomodoro method of working - a 25 minute period of working, followed by a 5 minute break.


A really nice alternative to Skype. This is what I use for both my one on one and group coaching calls. Easy to use, visual, no pins required, and can be set to record automatically. Free up to 20 users.

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Way better option than constant emails.

Finance, Money

Fast, flexible small business loans. Draw against your line of credit for anything you need to grow your business. Banks take weeks to decide if you qualify for financing. Kabbage can deliver funds in minutes. I’ve used it a few times and the transactions were seamless.

The #1 invoicing software for small business. Easily send invoices, track time, manage expenses, and get paid online.

Webinars, Video, Audio

Easy to use, cost-effective platform for running webinars and teleclasses. 

A desktop recorder. This is how I record tutorials as well as coaching sessions. 

Alternate desktop recorder and video editing software. Available for Apple and PC.

The external microphone I use to run webinars, record tutorials, etc.

Websites, Graphics, Photo, Design

What my website was created with. Anyone has the ability to create beautiful, professional looking websites, without the complications of coding. I also love that within Squarespace, you have the ability to create landing pages with consistent branding, for no extra charge. 

The world’s easiest design program. With Canva, anyone can look like a graphic designer. Bonus: They have social media templates so that you don’t have to try and guess the correct sizing each time.

No more cheesy stock photos. Stocksy offers curated collections of high-quality stock photos to anyone seeking modern, relevant, authentic images.

I love bright color combinations, but sometimes when it comes to putting them together, I’m a bit lost. Coolors is a really cool (and free!) color scheme generator. With just a few hits of the space bar, you’re able to generate a custom color palette to use in your branding.

Social Media + Content

A really fun app that allows you to visually plan out and schedule your Instagram posts.

My absolute favorite way to schedule social media. Far better than HootSuite, in my opinion. My favorite aspect of Buffer is that you can create custom schedules and then simply add your posts to the queue - no need to manually schedule each post.

For when you find an article or video that you don’t have time to check out that moment. Use the Pocket extension for Chrome and it’ll save it for you to read later. 

A reader that allows you to keep all the blogs and news that interest you in one place. Feedly integrates seamlessly with Facebook, Twitter, Evernote, Buffer, OneNote, Pinterest and LinkedIn so that you can easily share the stories you read in your Feedly.


An app that allows you to create legally binding documents for free. They carry several pre-made templates, everything from agreements for hiring a freelancer to lending a friend money. A paid business version is also available that allows you to customize templates, add in your business logo, add attachments, etc.

Fast, easy program for digital signatures. I love using this for my coaching contracts.

Planning + Organizing

My LIFE is in Evernote. A free cloud-based program, Evernote is the perfect place to organize and keep every type of note you can imagine. I use it to draft blogs, store my Facebook ad copy and so much more. Search, tagging and reminder functions make it a life-saver.

A free service that allows you to store and share photos, videos, documents and more in a cloud-based program so that you’re not wasting space on your computer. 

Really cool app for visual planners. Imagine a bunch of post-its on your wall - you can do this digitally with Murally. 


Access to over 2 million freelancers that can handle everything from web and graphic design to marketing and virtual assistant tasks. The best part is Upwork makes these types of jobs safe. You pay Upwork and Upwork holds your money in escrow until the job is done.

Hire people from around the world to perform tasks for $5. Remember, you get what you pay for, so while I wouldn’t hire someone on Fiverr for a logo, I’ve had great experiences sending them small organizational tasks, picture editing and design jobs like Facebook cover photos.