WHY I BUILT THIS ROOM

A few years ago, I hit my first million-dollar year.
The goal I’d obsessed over for years.
The thing I thought would make everything make sense.

Instead, it broke me open.

I realized I’d built all of it from a version of me who hustled, performed, over-functioned, and carried the weight of everyone around her.
A version of me who equated success with self-abandonment.
A version of me who didn’t actually know herself outside of achievement.

When the dust settled, I found myself in the void —
not because things were bad, but because I’d outgrown everything I’d built.

That was my Good Girl Peak.
The moment I had no choice but to raise my standards, meet myself honestly, and step into the powerful woman I’d been avoiding becoming.

The Reinvention Room exists because I know what it feels like to have a life that looks incredible on the outside…
and a soul that knows you’re meant for more.

This isn’t strategy work.
This is identity work.
It’s the transformation that changed my entire life — and the one I created this room to hold for you.

MY REINVENTION MOMENT

A few years ago, I hit my first million-dollar year.

It was everything I thought I wanted —
the milestone I worked my ass off for,
the thing I believed would make me feel powerful, free, and unstoppable.

But instead of feeling expanded…
I felt confronted.

Because I realized something I had been avoiding for years:

I had maxed out the version of me who built that success.
Not my potential — my identity.

I couldn’t go bigger until I saw myself differently.
I couldn’t make more money from an identity that was built on hustle, pressure, and proving.
I couldn’t feel fulfilled when I was operating as the woman who abandoned herself to get there.
I couldn’t step into my next level until I stopped pretending the old one still fit.

I was successful.
But I was also under-expressed, under-led, and under-seen — even by myself.

That was my Good Girl Peak.
The moment where the identity I had outgrown finally snapped.
The moment where the void opened and everything in me said:

“You can’t go any further as her.”

And here’s the truth most people never say out loud:

I didn’t need someone to cheerlead me.
I didn’t need someone to sugarcoat shit.
I didn’t need someone to tell me I was doing great.

I needed someone who could hold both sides of me:

the tough-love truth-teller who wouldn’t let me bullshit myself,
and the soft, compassionate presence who could actually hold me while I evolved.

I needed someone who could take one look at me and see the woman I was terrified to become…
and then call her forward without flinching.

That combination changed my life.
It shifted my identity, rewired how I saw myself, and opened the door to everything that came next —
clarity, power, visibility, fulfillment, and a business that feels like mine again.

The Reinvention Room exists because I know firsthand what happens when a powerful woman outgrows her identity…
and what becomes possible when she finally steps into the one she was meant for.